Let’s talk about traffic, marketing, and promotion for a moment.
Each building has a base “traffic” number. That indicates how many people might happen to walk by without any extra effort, and that makes sense.
This number cannot be changed, but it would be nice for that to be dynamic: several successful stores in the area could increase base traffic, and several bad stores could decrease it over time.
You pay for ads and you get promotion. Small, Medium, and Large billboards make sense - larger ones get more attention than smaller ones. The digital ads are cutely named (parodies of real companies), although it really doesn’t seem to matter which “company” you choose, it’s more about how many “impressions” you pick.
It would be cool if the different digital platforms mattered. Maybe their popularity could fluctuate over time, so you might need to switch to a different site every so often.
Here’s where it gets less clear. Overall Promotion is the average of Traffic and Marketing, which doesn’t really make sense to me. I think it should be the sum of the two numbers.
I feel the “Traffic” should be the baseline for Promotion since that’s your base Traffic. A lack of Marketing shouldn’t decrease how many people randomly pass by and come in.
Building A has 15% Traffic.
Building B has 55% Traffic.
With no Marketing, Building B has 40% more Traffic than Building A, but only 20% more Promotion. This seems odd, since 40% random traffic should generate 40% more possible people that come in.
The current averaging system means you will never reach 100% promotion, and a higher base-level traffic actually makes promotion appear less effective.
Using 100% Marketing, Building A has 58% Promotion (43% increase over its 15% base Traffic), but Building B has 78% Promotion (23% increase over its 55% base Traffic).
If Promotion were a sum of Marketing and Traffic, it would be clearer on how each thing is impacting your customers.
Additional Ways to boost Promotion
In addition to Marketing, you could buy/rent cheap add-ons like a sidewalk sign or hire a “Sign Spinner” to stand outside and drive customers in.