In my opinion, the game is about running a business and it’s about making money.
It would be great if it was possible to “involve” the local community. and affect the reputation, for example:
- Option to hire students/trainees - this should give you a more positive reputation in the local community.
- Possibility to support local events - (it could be that you received emails where you can say yes / no - or perhaps that you donated x amount of dollars to the local sports club or something else).
Increased reputation should cause people in the area to think better of the businesses you have, and thereby increased sales.
There is another user who talks about being able to create non-profit companies, which could also talk into it with the local community and reputation. look here:
To make the game better, here are some suggestions: